GUIDED BY INDUSTRY VETERANS.
Our strategies are not built in a vacuum. They are architected, vetted, and endorsed by some of the most established business minds in Egypt.
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STRATEGIC OVERSIGHT & MARKET ACCESS
At tri.CO, our Board of Advisors plays a strategic role in guiding our vision, strengthening our network, and ensuring that every solution we deliver is grounded in real market expertise.
Comprising established business leaders from diverse industries in Egypt, the advisory board provides strategic direction, industry insight, and valuable connections that enhance the quality, credibility, and impact of our work for SMEs and Business Associations.
OMAR SABBOUR
CEO, Sabbour Consulting
A business leader shaping real estate, consulting, and industry ecosystems in Egypt.
CEO of Sabbour Consulting, Board Member at Al Ahly Sabbour, Former Chairman of Egyptian Junior and Business Association (EJB).
Omar provides critical oversight in performance, commercial scaling, and high-ticket B2B negotiations.
Leveraging a vast network of industry disruptors and legacy investors, Omar is instrumental in architecting tri.CO's strategic event matchmaking frameworks, ensuring our clients achieve tangible market dominance and robust sponsorship architecture.
DOAA SELIMA
Executive Director, Egyptain Renewable Energy Association (EREA) supported by EBRD
A leader in industrial development and policy transformation with regional impact.
Executive Director of EREA (supported by EBRD), Former Executive Director of Industrial Modernization Center (IMC)with 25+ years in policy implementation and institutional reform.
With a distinguished career spanning decades in the Egyptian market, Doaa brings unparalleled insight into corporate structuring and strategic communications.
Her role on the tri.CO board ensures that our "Communicate" and "Connect" pillars are continuously aligned with the highest standards of institutional excellence expected by the region's top tier SMEs and NGOs.
AMR ABOUFREIKHA
CEO, Tanta Motors Co. S.A.E.
A business leader driving growth across engineering industries and exports.
CEO of Tanta Motors Co., Former Chairman of Engineering Export Council (EEC), and Board Member at Egyptian Businessmen’s Association (EBA).
A veteran in driving institutional excellence, Amr brings profound expertise in association management and capacity building.
He ensures that tri.CO’s solutions do not just offer short-term visibility, but build the long-term internal capabilities required for NGOs and business associations to thrive in the modern economy.
AHMED OSMAN
Founder & CEO , CHROME
A key figure in entrepreneurship, innovation, and ecosystem development.
Founder & CEO of CHROME, Former Chairman of International Council for Small Business (ICSB) and Former President of GEN Egypt.
Ahmed’s foresight into market trends and B2B sector shifts provides tri.CO with an unmatched competitive edge.
Through his guidance, our digital marketing and brand positioning strategies are pressure-tested against real-world economic conditions, ensuring our clients receive robust, future-proof growth roadmaps.